On Wednesday, February 25th, the weather did not distract the industry's forward-thinking leaders who were on a fact-finding mission. The HBA of Metro Denver hosted an informational meeting to kick off the 2015 Parade of Homes. 

 

Spearheaded by Meritage Homes' own Cortney Ridens, attendees were provided media packets, schedules, applications and other details about the 2015 Parade of Homes. Ridens has been the Chairperson of the Parade Committee for the past three years. She recapped the 2014 Parade of Homes and indicated how the HBA will engage realtor partners through the Builder Realty Council. She gave testimony as to how the Parade of Homes impacts Meritage Homes. 

Karna Pryor, TRI Pointe Homes and Holly Robinson from DR Horton were on hand to provide additional (detail) information such as deadlines and the scheduled step by step Workshop planned for May 7th. Both spoke about the benefits each builder receives from participation in the Parade of Homes. 

The team from Miles TDS, David Miles and Lesley Branish outlined the promotional strategy for the 2015 Parade of Homes, which includes targeting qualified traffic through various media outlets such ParadeofHomesDenver.com, 5280 Magazine, Pandora, and the Denver Post, among others.  The gave a detailed report regarding the advantages of geo-fencing and push notifications and how each can be used to draw in qualified traffic. 

Public Relations support will be provided by Jim Czupor, The Interpro Group. He will work with the Parade of Homes Committee members, the HBA staff and members of the Miles TDS staff to deisgn and coordinate press releases to the local media outlets.  

The event was concluded by S. Robert August, North Star Synergies. Robert has been involved with the Parade of Homes since its inception in 1986. In his current role, Robert orchestrates the advertising sales for the Parade of Homes Magazine. Robert reported that with the exception of the magazine's front cover, all premier advertising positions have been sold! What a way to kick off an event. 

Do not let the winter get away from you without applying to showcase your homes in the 2015 Parade of Homes. The deadline for entries is May 1, 2015. Do not get left out in the cold, contact Connie Dahl to request your information packet today. 

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