National Award Winning Denver SMC Hosts Annual Kickoff
Denver Sales and Marketing Council is named tops in the nation – second year running
Centennial, Colo., March 19, 2015 – The Sales and Marketing Council (SMC) of the Home Builder’s Association of Metro Denver has once again earned the “National Sales and Marketing Council” of the year designation. The award was presented at the 2015 International Builders Show which was held in Las Vegas in January.
The criteria for the award focused on educational courses, events and unique sales and marketing programs that were developed and offered to council members. The topics covered issues related to new home construction, including sales training, internet marketing and merchandising trends. In addition, active membership played a major role in securing the win for Denver.
“The SMC membership saw a significant spike over the last 12 months of nearly 50 percent,” said Angela Harris, chair of the Denver SMC and president of Trio Environments, Inc. “Most SMC’s across the country have seen minimal growth over the last few years. Our current membership is hovering at 300, but we expect an increase to 350 or more, by the end of the year, due in part from the demand we have for our 2015 programs.”
Harris added that events have been well received by both builders and associate members. Nearly 150 members attended the council’s kickoff event on March 16 featuring guest speaker Lisa Graznak of Dale Carnegie Colorado. Harris said this year’s theme is “Leadership 2.0” and each of the programs will integrate that message into every educational course and event. In addition, a number of renowned sales trainers such as Jeff Shore and Cliff Stahl are scheduled to present. Likewise, the Member Institute of Residential Marketing designation (MIRM) courses will be offered again in Denver.
“This council would not exist without the dedication of the SMC Board of Directors,” Harris said. “Our team is comprised of industry leaders who have a passion for offering the best programs and for being the best in our industry."